Resources for DEI Communications in a Shifting Landscape
Posted on Apr. 4, 2025
As the Diversity, Equity, and Inclusion (DEI) landscape in America undergoes a period of reevaluation and transformation, the Public Relations Society of America (PRSA) Central Ohio is committed to supporting members by providing valuable tools and resources to help navigate the evolving DEI landscape.
Here are some relevant articles that may be beneficial in your DEI communications efforts:
- DigiDay: 'Gag orders all around': Confessions of a comms professional on DEI backlash - Digiday– The corporate world is experiencing increasing DEI backlash, with some communications professionals facing internal restrictions on discussing DEI initiatives openly. This environment requires a strategic approach to messaging, one that balances transparency with corporate risk mitigation.
- Harvard Business Review: The Legal Landscape Around DEI Is Shifting, Your Messaging Should, Too. – With legal challenges surrounding affirmative action and DEI programs, companies must reassess their communications strategies. The key is to emphasize DEI’s role in fostering workplace culture, innovation and business performance rather than relying solely on compliance-driven narratives.
- Ragan Communications: The future of DEI: Communicating with intersectional inclusivity during a second Trump term - Ragan Communications – As the political climate shifts significantly, DEI communications will need to adopt a slightly different approach. Brands must prepare for a landscape where DEI remains a priority but requires careful verbiage to maintain broad stakeholder support.
- Real Clear Markets: Communicating New DEI Reality Sans Offending Stakeholders | RealClearMarkets – Companies must ensure that their DEI messaging does not offend stakeholders, including employees, customers and investors. Finding a balance between commitment and adaptability is key to maintaining credibility in a season of heightened uncertainty.
- O’Dwyer’s: PR News | DEI in Financial Institutions – DEI initiatives in financial institutions are also undergoing shifts, with a strong focus on demonstrating measurable impact and aligning efforts with corporate goals. This trend underscores the importance of authentic and data-driven storytelling in DEI communications.
As we continue our commitment to fostering diversity, equity and inclusion, we encourage everyone to take advantage of our annual DEI programming in October. This event serves as a valuable opportunity to engage in meaningful discussions, gain new insights and strengthen our collective efforts toward a more inclusive community. Stay connected with us by following PRSA Central Ohio on social media for the latest updates, resources and ways to get involved throughout the year.
